Our Structured, Scientific Approach
Your CRO is our science – one that requires the best tools and analytical minds to discover your unique objectives and audience needs, before implementing a strategy that truly maximises your ROI.
Here at Brave, improving your CRO is more to us than simply assessing how we can make your audience convert. Our analytical, formulaic approach means we gain a psychological understanding of your users – we want to know what makes them tick and what’s turning them away. Our team has the ability to take a traffic-heavy yet under-optimised site and transform it through our diagnostic, hypothesis and testing process – with high performance results that reduce customer acquisition costs and maximise your ROI, all while keeping users happy.
Our conversion rate and analytics team works to align your requirements with the vast arsenal of tools and testing methodology to make sure you get the most from every visitor. We work through a cycle of continuous tasks to optimise the website and generate more goal conversions and results.
Before we define what form of website conversion rate optimisation you require, we listen to your needs in order to formulate a testing scenario specification document.
By understanding the specific targets, such as increasing call to action clicks, benchmarking against your competitors and completing website surveys, we can build the path to reach these.
Our team can achieve these quantitative goals by using a variety of proven methods such as using usability studies, A/B split testing, Analytics analysis or funnel conversion optimisation.
Our CRO approach pulls together the minds of our development teams, creative designers and SEO experts to work with the CRO team to execute any requirement.
We then test and initiate your CRO campaign with full analytics tagging or report tracking setup.
Once data has been collected, the CRO team turn this into a report that can be analysed. By gathering and reviewing all the data we can see how people navigate your site, how they convert or what opinion they have on specific pages.
We then provide feedback on what needs to be done on the next cycle of optimisation.
Optimising your website is a continuous cycle to keep up with the times. Your business can change as can customer needs and online trends – we aim to keep your website up with the times and squeeze the value out of every page and customer.
Client: National Office Furniture Supplies
Objective: Improve the conversion rates when launching a new website.
Strategy: We created a new website, based on a data migration and a bespoke theme, which utilised data from Google Analytics to remove any areas of the old site that weren’t widely used, and focus on what the users were using more often. We also refined the buying process, making it easier for customers to add products to their basket, and via the use of an improved checkout, allow guests to check out faster.
Results: We launched the new website and improved conversion by over 30% compared to the same time period 12 months previously, a nice 6-figure increase!