Bespoke content marketing that gives your business a voice
Content is the definitive way to completely reimagine your online brand image, and reinforce that connection with your audience.
BRAVE has a dedicated team of journalism graduate writers, who produce content which does more than just boost your page rankings. Our creative artists want to get to know your audience and engage them through diverse communication channels, to help you continue to grow. Let us scientifically formulate an online plan which breathes new life into your image, articulating inspiring content that we know your audience will want to absorb.
Brave puts a lot of focus on quality and our structured marketing strategy ensures that your new content inspires the right reactions. We adopt your business tone, enhance your brand image and visualise your ideas so that you stand out from the competition.
As we start our creative process – we want to get to know you, your brand and its needs.
Our aim is to work with you, together as a team, to realise the best path forward for your brand image and how we can create that optimum online presence for you.
Now we know your brand, it’s time to research what’s already been done, and what needs doing.
By taking a look at the messages that you and your competitors are already reaching out with, we can analyse audience reaction and realise what your consumers really want to know.
Now it’s time to combine everything that we’ve learned so far, so we can start filling in the gaps.
We’ll integrate your audience knowledge with our research ideas to plan optimised, targeted content that really means something to your audience.
Writing is our craft, and we’ll immerse ourselves in your brand while creating your content.
This is where we get everyone involved – we create based on audience knowledge from our in-depth research and planning phases, so that your engaging messages flourish.
We don’t just set your content live and expect it to do all the work for us.
Our optimisation process means we’ll integrate key SEO and social media tactics, to make sure that your messages get to the right people.
Here at Brave, we’re used to dealing with huge volumes of data – and its key to your content success.
Our evaluation strategy turns data into real-time, valuable information so that we can formulate actionable plans to further improve and optimise for your goals.
Client: Gadget Valuer 150 Sustainable Resources Page
Objective: Provide content for World Environment Day, detailing energy, water and food saving tips. Each individual content point needed to be printable as a poster as well.
Strategy: We researched energy tips, created templates for each individual point, and put it together in a nice looking tab style area on the page. Beneath the tabs, is a more standard “list” of tips, and sustainable facts.
Results: After writing, and publishing, the content was used for World Environment Day – where it was shared on social media, and even appeared on several US radio stations.