Enhancing Relationships, Building Your Exposure
Digital PR is no longer just about publishing a press release; it’s about building relationships with authoritative writers within your niche and pushing campaigns that make people care.
Building awareness of your brand is a great way to drive more traffic to your website – but this will only occur through quality press campaigns that target the right people. Let us get to know your brand’s story, so that we can build and nurture relationships with key-player journalists, from our 5,000 person-rich media database, by giving them what they want. We have the key contacts as well as distribution and analytical tools to cut through the social noise and create an online buzz which gets your audience talking – whether it’s for online coverage, social or SEO purposes.
We develop a concrete plan to execute successful digital PR campaigns that drive traffic, social media buzz and backlinks to your website. We focus on understanding your business and formulating a well-researched plan that we can target to our extensive list of media outlets.
From harvesting the successes and failures of your competitors, we can analyse your market to see what inspires our target journalists and media outlets to cover stories related to your niche.
From this we can work with you to uncover website data and industry knowledge that develops fresh ideas that have been previously unused. Once we’re focused on our campaign targets, we can plan out a well-informed proposition for your brand.
We will explore the media landscape in your territory to uncover the outlets, writers and social media gurus with similar interests. This enables us to build a personalised database for your website or specific outreach campaign that will cover different mediums of coverage.
We will then utilise our extensive relationships to test your press campaign material and get feedback on what appeals to journalists.
With a campaign, journalist advice and target media outlets in mind, we begin to tailor the campaign emails, data, content and imagery required to begin a successful outreach.
Our knowledge of how particular journalists like to receive information, behave and work to their deadlines will increase pickup success rates. Knowing someone has a morning pitch meeting at 11am every day or prefers to be contacted by telephone can often be the difference in success of outreach and relationship building.
We don’t just launch a campaign, we optimise it. We set up online mention monitoring and pro-actively work on contacting journalists, starting conversations and building relationships.
We then strive to gain source citation backlinks from premium news features while the work is still fresh in the journalist’s mind.
All our PR activity is forecasted on the success of the relationships built and the campaign outreach achieved. This ensures that the success of future campaigns continues to improve and deliver consistent results.
We can then report that success back to you.
Client: Compare My Mobile
Objective: Strengthen the brand and visibility in the search engines to bring its online authority metrics in line with their competitors.
Strategy: We analysed the market in several countries and found where competitors had success. We then collaborated with the Head of Technology at the Guardian newspaper, and the client, to formulate a powerful story with exclusivity.
Results: In less than 7 days our client was featured in 500 online news outlets. The website visibility of keyword rankings increased 30% in search engines as well as traffic and referral sales.