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This post is pretty huge!
In this Beginners’ Guide to Facebook, we’ll cover the following topics. Click on the links below to jump to the juicy bits you really need:
Good luck, enjoy!
What You Will Learn:
Get Your Head Around Confusing Facebook Language
Facebook is going to seem really confusing unless you know the difference between ‘reach’ and ‘likes’ – our jargon buster will make sure you know what you’re looking at.
Make Your Profile Look Amazing
Facebook is a hugely visual social network, which mean your profile and posts need to look fantastic. See our image size guide so you know how to make every image look at its best.
Dive Head First into Facebook
Learn key ‘Dos’ and ‘Don’ts’ when it comes to Facebook, and make an educated decision on how to shape your new Facebook strategy.
FREE BONUS: Download a free PDF guide to social media, including secret time saving tools and a plan to setup your account like a pro!
What is Facebook?
Facebook is the most widely used, popular social network in the world – allowing us to connect with friends, family, colleagues and customers on a daily basis.
The Zuckerberg-driven giant has changed the entire digital landscape, by revolutionising the way we communicate online. With groups and business pages allowing us to create entire social communities to engage as an organisation, it’s now more crucial than ever to know how to get Facebook right.
Users are able to customise their profiles so they only see what interests them, so how do you make sure you grab their attention? It’s as simple as this:
Active users want to connect, so make them want to connect with you. That’s your core goal.
Getting it Right With Facebook
Facebook has more users than any other social network – having built its numbers to 1.23 billion within the last 10 years.
But as more and more brands sign up, it’s increasingly difficult to stand out from the crowd – which means missing out on huge growth if you don’t know how to use it properly. We’re here to make sure that doesn’t happen.
This guide will walk you through how to make the most of Facebook and its best features, explaining how to engage users with a variety of content so that you get noticed – and where to look to track that progress too.
We’ll also cover what you should be avoiding, so that you don’t get caught out by Facebook’s rule and regulations, or put potential followers off for good. Engage your users, and keep them engaged!
Where posts from companies and individuals appear once you have liked them. E.g. “I saw this on my Facebook timeline.”
People who click the like button on your page. They are called followers as once they have liked your page, the content you share will appear in their timeline.
The content you and others share on Facebook.
Another term for a post, or any other content you or others share.
People ‘like’ something when they have clicked the ‘Like’ button on a page, or post.
The term ‘share’ is used in this guide to describe when people have shared content which you have previously posted on your wall. Occasionally, people will share pages too using the ‘Share’ button.
Reach describes how many people have seen your post. For example, the further your post’s reach, the more people have seen it. More likes and shares will increase your reach.
When a company page is purposely just posting something in order to receive likes.
Facebook’s analytics section, found on the top left of your page. You can use this to analyse your reach and how many people have liked and shared your post or page.
When someone writes on your post, or organisation’s Facebook wall, using the comments section.
Facebook Image Set Up & Implementation
Ensuring that you have a smart, well-branded Facebook page is hugely important for any organisation – you need to ensure that users can clearly see who you are and what you do from the beginning. For this reason, your profile picture should be your company logo, and your cover photo should represent the latest campaign you’re working on.
Timeline photos are the images which you choose to post with your status updates, while link images refer to the custom images you can upload to accompany links you post on Facebook.
Check out the graphic on the right to see the optimum sizes for your Facebook images.
Top 3 Facebook Dos
Facebook is the world’s leading social network, so getting it right is incredibly important for your business. Once you’ve decided on your short or long term goals, make sure you follow these key Facebook tips to ensure maximum reach, interaction and impact from your latest social campaign.
DO Use Photos to Attract User Attention
It’s proven that Facebook posts with images can can gain up to 53% more likes and 104% more comments – you should never post a status of just words. Always include an image or link. Photos of things happening in the office, or events and images which remind you of great times you’ve had as an organisation are Facebook gold.
DO Interact With Supporters and Other Organisations
Like other pages acting as your page, ask your supporters to like or share your content and ask supporters to communicate with your page by tagging you in posts. Share your achievements and thank supporters for their help – most people will love being publicly thanked unless they’ve specifically asked not to be. This will all help you to increase your reach.
DO Share Your Own Content and Content From Other Resources
Only 53% of organisations follow the best practice of sharing their own content. Don’t be afraid to share your own content – that’s one of the main reasons social media is so great, it’s created so you CAN share. Establish yourselves as thought leaders and share content from other interesting sources too, to keep things interesting. Happy sharing!
Key Additional Facebook Tips
We’ve covered our top 3 most important Facebook tips, but there are many other aspects to consider when making the most of the network. See below for more advice on how to use key Facebook features to grow your page.
DO Use Hastags
Facebook decided to incoporate hashtags, so it wants you to use them – research the trending section to find popular hashtags to use. By using them, your post will gain further reach, and get content seen by those who are searching for that topic.
DO Use Insights
See how many people are viewing your posts, clicking on blog posts you’ve shared and how many people you’ve reached that day, week or month. You can also track how many likes you’re gaining and losing, and link that to content you’ve shared. It’s all a learning process.
DO Run Competitions
There’s absolutely nothing wrong with giving people an incentive to like your page, or to interact with your content. Competitions are a great way to give people an incentive – however, you need to bear Facebook’s competition guidelines in mind.
DO Investigate Facebook Ads
Facebook is limiting the post reach to your audience because it wants you to pay, but Facebook Ads are actually a very efficient way to target those who will value your information most. Decide on your goals, and then decide if Facebook ads are necessary from there.
Top 3 Facebook Don’ts
Social media is hugely influential when it comes to building an online reputation, so there are certain moves you need to avoid when posting on your page. Check out our top 3 Facebook don’ts below, and ensure you remember them as you start your social journey.
DON’T Ignore Negativity on Your Page
People will continue putting negative content on your public Facebook page until you give them a response. If nothing else, often the best practice is to offer the office support email or phone number to them to get them off your public social page, and ensure your best customer service person is at hand to resolve the issue.
DON’T Post Irrelevant or Low Quality Content
People will ignore blurry photos, your posts won’t achieve a good reach, and will also unlike your page if the content if not relevant to why they liked you in the first place. Your Facebook page is representing you, so you should be proud of everything you post whether that’s an image, statement or blog post about your latest campaign.
DON’T Ignore Facebook Guidelines
Facebook has strict guidelines when it comes to text in promotional images, competitions and other areas – and you need to adhere to them. If you break the rules Facebook can delete posts, and even delete your page as a whole. Visit the following page for more information on Facebook’s rules.
Additional Facebook Don’ts…
Facebook can seem daunting but, as you can see, you can easily avoid actions which could cause harm to your reputation. See more of our top Facebook don’ts below, including more information on strict guidelines and policies from the social network itself!
DON’T Be Too Sales Focused
Our point here is that you shouldn’t just constantly share your own content, make sure you share other people’s too. Don’t just tell people what you want or need from them, give something back and provide them with valuable information from elsewhere too.
DON’T Buy Likes
This is a huge point that you need to pay attention too. Facebook’s policies are 100% against buying likes. If you buy them, they are not real likes or real people who can interact with your content. You need to build a quality following over time, full of people who care about your cause and want to talk about it with you.
DON’T Constantly Post ‘Like Bait’
Facebook is cracking down on content it views as ‘like bait’ – this is content which isn’t necessarily relevant, and is just posted for likes. It can also apply to competitions asking for page or post likes and shares in exchange for a prize. Again, please see Facebook’s guidelines.
DON’T Post Inappropriate Content
Here’s the golden Facebook rule – if you’re not sure about what you’re posting, don’t post it. If you think anything could be seen as offensive to anyone viewing your page, then check with your senior management before posting. Think about it – if you post anything which could be seen as offensive by anyone, then your users probably won’t want to share it anyway, and you could lose valuable reach.