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BEGINNERS' GUIDE TO LINKEDIN

Learn More About LinkedIn

Don’t be afraid to get professional, use this handy guide!

In this Beginners’ Guide to LinkedIn, you’ll learn top tips such as:

  1. Introduction to LinkedIn
  2. LinkedIn Jargon
  3. LinkedIn Image Sizes
  4. LinkedIn Dos
  5. LinkedIn Don’ts

What You Will Learn:

Start Talking Like a Professional

Our LinkedIn Jargon Buster tells you the difference between endorsements, follows and Pulse, giving you key understanding of interactions.

Establish Yourself as an Influencer

We’ll explain how you can become a thought-leader within your niche, showing clients, customers and colleagues how much of an expert you are in your field.

Get Connected to the Right People

Find out how to find and connect with important influencers, whether they be current clients, potential clients or other industry-leading experts.

FREE BONUS: Download a Free PDF guide to social media, including secret time saving tools and a plan to setup your account like a pro!

INTRODUCTION TO LINKEDIN

What is LinkedIn?

LinkedIn is the largest, professional social network in the world – focused on connecting colleagues, businesses and other vital connections in an online community.

If you’re looking to build authority or leadership within your niche, or to grow your network of connections or business as a whole, LinkedIn is a social network that you need to place some serious focus on.

People use LinkedIn to showcase both their personal professional successes and their business’. Just like Facebook you can have personal and company pages, but this time your focus is wholly professional.

Think of LinkedIn as a networking tool, online CV, PR and hiring tool all in one – we’re going to tell you how to make the most of it and all of its best features.

Get Value Out of LinkedIn

Within the last 12 years, LinkedIn has built up a network of over 300 million professional users.

Its simplistic nature means it’s easier than ever to connect with important influencers – you just need to know how to use it.

There are multiple ways you can get value out of LinkedIn – you can connect with key influencers and build relationships which help you to promote your cause, you can build relationships with journalists which could result in incredible coverage and you can even use it as a knowledge base to build understanding of new areas within your niche.

Those are the incredible opportunities before you even start talking about the use of groups, Pulse and the potential to find new employees or business partners.

Don’t miss out – we can help you to get value out of LinkedIn, starting today!

LINKEDIN JARGON BUSTER

Status update

The content you and others are sharing on LinkedIn.

News feed

Where you can view status updates from your connections and people you’re following.

Follow

You can press ‘Follow’ to keep up with the latest updates of ‘Influencers’ on LinkedIn.

Influencers

People who have established themselves as thought leaders on specific topics, due to content they’re sharing on LinkedIn.

Share

People can share your posts using the ‘Share’ button, just like on Facebook.

Connections

You can network on LinkedIn by asking people to ‘Connect’ if you have worked with them or know them. This makes them one of your connections.

Pulse

The news section on LinkedIn, where influencers are often featured.

Groups

Groups are created by people on LinkedIn to allow likeminded individuals to discuss specific topics. For example, ‘Social Media Marketing’ is a group for professionals to discuss just that.

Endorsements

When you have listed your skills on LinkedIn, people can click ‘Endorse’ when it appears on their news feed if they know you are skilled in that area. It’s social proof of your professionalism.

LINKEDIN IMAGE SIZES

LinkedIn Image Set Up & Implementation

LinkedIn is an incredibly helpful, professional social space that allows you to network with people who can bring value to your organisation. This means your LinkedIn profile needs to look professional to draw people in, and images are a huge part of that.

Your profile picture should be your logo, while your cover photo should present key information and imagery from your latest news or a campaign. There is also space for you to add your full, horizontal logo on the page, which only adds more familiarity to the profile. As for link images, these help you to make links to your website visually interesting – you should make the most of them when posting status updates that link to your website.

This is your chance to attract attention. Check out the the optimum sizes for images on LinkedIn here.

LinkedIn image sizes

LINKEDIN DOS

Top 3 LinkedIn Dos

LinkedIn is a professional social network which is perfect for networking and establishing yourself as a thought leader within your niche. Take a look at the following tips for all the information you need to know to make a professional start with the network.

DO Encourage Contacts to Connect

On LinkedIn, the more people who say they work with you, or have worked with you in the past, the more authorative and professional you’re going to look. This helps LinkedIn to recognise your organisation as active, and thus can increase the reach of your LinkedIn page, and awareness of your organisation as a whole.  Grow you connections and followers!

DO Use LinkedIn as a Networking Tool

You can create or join LinkedIn groups to increase your company’s reach and awareness of your campaigns. By contributing to conversations within the groups you can establish yourself as a thought leader. We recommend joining some established groups for experience before you start one on your own, so you get an idea of how it all works.

DO Post Professional Statuses

Don’t post on LinkedIn as you would on Facebook – LinkedIn is a more professional space where you should post statuses about current activities, what you’ve achieved and interesting topics within your niche (not about your great lunch in the office!) Ensure to keep a professional tone which focuses on letting people know more about your organisation.

LinkedIn Groups

Key Additional LinkedIn Tips

Get a professional start on LinkedIn! Don’t be scared of being professional – LinkedIn is still a friendly network of people who are looking to help each other out. By helping you to share your key information, updates and your achievements, this network helps you to become an authority in your niche.

DO Set Up a Complete Company Page

Follow each step of the setup process on LinkedIn, and ensure it features your most current information and up-to-date logos.

DO Use LinkedIn to Network

Join and participate in groups to establish yourself as a thought leader, but also use it to call out for clients, media coverage and new staff. People will list on their LinkedIn if they’re interested in your niche so make the most of that information.

DO Tell People About Your New Page

Share a link to your LinkedIn page on other networks and tell them that’s the place to be to find out about all the organisation’s latest news. People may not think to find you there, so shout out and tell them that’s where you are.

DO Check Out Slideshare

SlideShare allows you to create online presentations to clearly show your key information directly on Linkedin – take a look at what you can do with it and experiment! Visuals are important across all social networks.

LINKEDIN DON'TS

Top 3 LinkedIn Don’ts

Although LinkedIn is a friendly network, there are still ways to lose connections and followers on your company’s page. To avoid this, check out our list of LinkedIn don’ts, and keep your new connections happy.

DON’T Post Updates as Frequently as Twitter

LinkedIn is about quality over quantity, so you definitely shouldn’t be posting as much as you tweet. In fact, you shouldn’t post more than twice a day – even twice a week is fine if they’re quality updates. Keep LinkedIn for your professional, productive updates and take to Twitter or Facebook to share more fun content within your niche. That’s why they exist separately.

DON’T Connect With Irrelevant Contacts

There’s no point in connecting with contacts who aren’t interested in your niche, and you might annoy some people along the way if you ask. It’s not worth it so don’t waste your time on it – spend your time searching for and interacting with relevant contacts who enjoy absorbing your information, you’ll both benefit more from that kind of LinkedIn relationship.

Updates

DON’T Spam Groups With Content

Everything you do on LinkedIn should bring value – whether that’s a contribution to a group conversation, starting a new conversation yourself or posting a new status with your latest information. Never post just for the sake of posting, always add value to conversations and be proud in what you’re posting on LinkedIn.

Additional LinkedIn Don’ts…

LinkedIn isn’t just great for communicating with your existing clients or customers – it’s great for building new relationships, finding new staff and boosting awareness of your business. Make sure you avoid the following points in order to make the most of these opportunities.

DON’T Paste Your Page Link From Your Browser

This link is very long – too long for sharing on your other social networks. On your company page, underneath your logo, is a shortened, personalised URL you can use on other networks.

DON’T Ignore It

If you’re going to be successful on LinkedIn then you need to dedicate time to keeping it active. Don’t miss out on meaningful new relationships which can be found using this free, networking tool.

DON’T Be Overly Critical

If you add to conversations simply by saying how you could do better, then you’re going to burn bridges on LinkedIn. Any criticism should be in the form of constructive tips on how that person could improve, or how you could help. LinkedIn is for building relationships.

DON’T Ask For Too Much

By ‘too much’ we are referring to people who ask relatively new contacts to endorse them, when actually that new contact can’t say with full confidence that you’re capable. Instead, build relationships that turn into meaningful endorsements.

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