What You Will Learn:
Why Pinterest is so Vital to Your Social Efforts
Pinterest is an innovative social media platform, and it offers you features that other networks just can’t. Learn more here.
Impress Colleagues with Pinterest Language
What does pinning something actually do? Our jargon buster will teach you what all that Pintest language means and why it matters.
Conquer Pinterest for Your Brand
A few pins can dramatically increase visits to your website, if you know how to use them. Find out how today!
FREE BONUS: Download a Free PDF guide to social media, including secret time saving tools and a plan to setup your account like a pro!
What is Pinterest?
Pinterest is the number one visual social network, with over 20 million monthly active users.
It’s a network based on image sharing, except those images link out to the original sources – which can be your website, or blog posts as well as other interesting sources you’ve found online.
So why does it work so well? We all know that a picture can say a thousand words and, in this case, that’s the very point. People don’t have to spend ages reading through content, they can simply share images that mean something to them.
Pinterest allows you to share content quickly, easily and in a meaningful way.
People don’t feel like they’re part of a sales machine here because they’re not – Pinterest is about sharing great imagery and its focus should stay that way, but there are ways you can benefit from this.
Learn How to Get Visual
Pinterest now has more ecommerce social shares than any other network, which means you need to learn how to utilise it.
With more people using the visual social network than ever before, you need to take it seriously – and we know how to get started.
From learning how to pin your first image to more thorough engagement tactics which help you to build an online community and sharing network – we’ll teach you everything you need to know to make a solid start. Start getting noticed with Pinterest today.
Pins are the images you see on Pinterest – they often link to web pages where the original images are posted. Each time a pin is being shared, that web page is being shared too.
When someone clicks the ‘Pin it’ button on another user’s pin they are sharing it. It’s essentially ‘the retweeting of Pinterest’.
People create boards to put pins in, this is a way of categorising pins. For example, you may have a ‘Social Media’ board with relevant pins (e.g. tips) as well as an ‘Our Office’ board to showcase your achievements.
When people view a pin they can comment underneath it, and you are able to reply to them with a comment too.
When people enjoy the pin they can press the ‘Like’ button, this will increase the pin’s reach.
Top 3 Pinterest Dos
Pinterest is a fantastic social tool, as it allows you to link back to your website directly using images, which can immediately lead to a boost in website traffic. But how do you get people to share pins which link to your website? How do you build a following on Pinterest? Check out these tips.
DO Link Pins Back to Original Sources
When you pin, always click the ‘pin from website’ option, enter the page of your website you want to pin from, and pick an image to pin. This means that when people click on your pin it will take them directly to your website, thus increasing web traffic. If you don’t refer to a web page people may assume you’ve taken the image from elsewhere.
DO Add a ‘Pin it’ Button to Your Website
Ask your web team to add a ‘Pin it’ button to your site to allow people to pin directly from your pages – to increase your traffic. By clicking on a ‘Pin it’ button on your website, people can easily, quickly pin your page to one of their boards. By making this easier for your users, your content is more likely to be widely shared and that is the whole point of social media after all!
DO Use Catchy Names and Descriptions
Provide catchy names for your boards and then draw people in with descriptions. These should make people want to follow your board immediately. Also, the longer the description on pins you post or repin, the more you are likely to get noticed. You will also achieve wider reach for using hashtags – spend a little time doing research.
Key Additional Pinterest Tips
Is an image worth a thousand words? When it comes to social media, one thing’s for certain – images are key. They can draw people in, create emotive responses and provide people with all the information they need in a clear, dynamic way. So make sure you use Pinterest right in order to be seen.
DO Interact With Relevant People
Follow new people, repin their pins, comment on their pins or like their pins – by doing so you will draw attention to your account, and gain followers yourself in a friendly way that builds helpful relationships.
DO Ask Questions in Comments
Try to start a conversation – whether that’s by commenting back to someone who’s written on one of your pins, or asking a question on someone else’s pin to get their attention. Always try to motivate a response.
DO Use Top Photos as the Cover Image
Each of your boards has a cover image which represents it – pick the best one in your board so that people want to see what else you have to offer. Showcase your best work here!
DO Stay Active on Pinterest
You should post a minimum of 5 pins a day, and try to interact with others too. This is actually a lot easier than it sounds following the initial set up – as you will be following other people with great content too!
Top 3 Pinterest Don’ts
Pinterest is a social network born out of creativity, based on the idea that people could share great imagery and the sources behind it with others who truly want to see it. Because of this, amongst other things, you need to avoid being too promotional – and there are some other pointers to avoid too. Take a look…
DON’T Start a Board With Too Few Images
You need at least 5 images to start your board – if you don’t then the cover image of your board will have empty spaces which can look untidy and unprofessional. For this reason, each time you start a new board you must ensure you have time to fill it with at least 5 images – more is even better if you have the time to spare. It’s worth making the extra effort to look like a pro.
DON’T Pin Too Many Pins at Once
You may lose followers if you clog up people’s boards, by pinning too much in one go within a short space in time, and Pinterest may block you too. Unfortunately, there aren’t convenient scheduling tools to help you with Pinterest, so we recommend trying to do a few pins throughout the day. It’s worth it to boost your web traffic.
DON’T Only Pin Your Own Work
Just as with the other leading social networks, you should always share other people’s work as well as your own. As we’ve mentioned above, you need to avoid being too self-promotional. You should definitely use Pinterest to share your own valuable information with your audience, but also use it to share valuable information from others too.
Additional Pinterest Don’ts…
By keeping your pins relevant, entertaining and interesting to your audience, you really do have the potential to increase your social media followers and website traffic. But you need to be sure to avoid the following…
DON’T Pin ‘Spam’ Content
Keep it relevant to your niche so followers aren’t confused or annoyed at seeing content they’re just not interested in. This could cause people to unfollow you – so avoid it.
DON’T Use Pinterest On Its Own
Always ask your Facebook and Twitter followers if they have recommendations for accounts which you can follow – people love giving advice. Also share images you find on Pinterest with followers on other networks – just always be clear on where it’s from.
DON’T Forget To Verify Your Profile
Until you verify your Pinterest account with Pinterest, no one’s going to be able to find you. Make sure you’re as easy to find as possible – complete your profile and the verification process before you start pinning.
DON’T Use Too Many Hashtags
Hashtags on Pinterest can be great for helping people to find your content – but don’t use too many. The more hashtags used, the more chance there is that users will click on those instead of your image – meaning they won’t end up on your website. Use specific hashtags which you know will help.