PPC Campaign Management To Get Seen Quickly
Our PPC specialists aim to reduce your cost per click spends and increase goal conversions. Put simply, we live data optimisation.
Running your pay-per-click campaign through BRAVE is money well spent. We understand that a well-defined campaign with detailed keyword research, account structure and continuous management can result in lower costs per click than your competitors, more traffic and ultimately revenue. Our PPC professionals are devoted to researching and split testing masses of data to devise a transparent campaign that has real measurable success and ROI.
BRAVE is a successful PPC advertising agency that aims to deliver our clients affordable PPC management that dishes out results. The creation of a successful, scalable PPC campaign takes creativity and intelligence; our big brand experience, graduate copywriters and optimisation reporting give us the ability to invent persuasive, revenue driving ads.
If you have a campaign already running, the first step is to do a PPC audit to discover what we could do better and prioritise changes. If you haven’t got an Adwords account or campaign we can set one up quickly and get started.
We’ll conduct a thorough audit of your site looking for ways to boost your quality score and initiate setting practical targets to support you in achieving a cost per click (CPC) you can afford.
Our paid advertising specialists and SEO team will begin collecting thousands of keywords from multiple sources. We’ll begin to pinpoint the most profitable pockets of your niche as well as areas of low competition and buying keywords for your campaign.
We’ll begin eliminating areas of financial waste in your account including irrelevant keywords and negative keywords. With our fresh list we’ll begin the keyword grouping of your ads, creating an organised and concise list to begin copywriting.
We put some serious labour into improving your CTR though smart ad copy. Our graduate copywriters have great experience in fashioning compressed, potent copy from optimising not only AdWords campaigns, but social, blog and PR headlines that bite!
We’ll create beautifully formatted ads that highlight the value proposition, CTA and keywords.
The wheel of optimisation continuously turns and we know the faster we deploy, audit and edit your ads the faster you reap the rewards. We’ll examine all aspects of your bids, keywords, copy and grouping to fuel conversions.
We’ve seen numerous times that the top position may not be the most profitable for your business, so finding the most rewarding spot between quality traffic and cost is paramount. We can also work with you to understand the true value of a consumer post sale to get true value out of your PPC.
We’ll define what form of reporting is required for every client – integrating with their analytics and making sure realistic goal conversions are set up to accurately measure return on investment.
Our ethos is to deploy, test and refine metrics. We’ll keep you up to date with our campaign performance and test results, detailing any new strategy we adopt and recommending any site changes to increase ROI.
This approach constantly brings in results for our pay per click clients.
Client: Compare My Mobile
Objective: CMM had an under performing PPC campaign with negative ROI. Frustrations grew as competitors in the same market had high spend suggesting it was a profitable niche.
Strategy: BRAVE conducted PPC Audit and discovered negative keywords, poor ad grouping as well as device and geographical advantages to be optimised.
Results: 69% profit return on investment, increased visibility, increased click through rates, lower cost per click.