What You Will Learn:
Key Twitter Language to Impress
Get your head around Twitter jargon and match it to activity and features on your account.
How to Stand out With Imagery
From your profile photo, to cover image and embedded images in a tweet, find out how to optimise your visuals so they get noticed by your followers.
Top Tips on How to Conquer Twitter for Your Niche
We explain key ‘Dos’ and ‘Don’ts’ you should follow while making the most of Twitter. Find out more about the social network and how to keep followers.
FREE BONUS: Download a Free PDF guide to social media, including secret time saving tools and a plan to setup your account like a pro!
What is Twitter?
Twitter is a unique social network which lets you share bite-sized 140-character updates (max) with the world.
Launched in 2006, the social network has become a leader in real-time information, news and trending topics worldwide. Twitter essentially gives us access to information we really want to know. By following other people, influencers and celebrities you tailor news to what you want to see, while still keeping up with what the world thinks is important in the network’s trending section.
This is great news for businesses and brands too – you can now promote tailored messages to people who have chosen to see your content, and analytics helps you define what your audience really wants from you too.
All sounds a bit daunting, right? We’re here to show you that it doesn’t have to be. By following a few simple tips you’ll be on the road to success with Twitter in no time.
Become a Twitter Pro
Twitter has almost 284 million monthly users who tweet 500 million times a day – and it’s built up that following within 8 years.
As one of the world’s fastest growing social networks, it’s vital you make the most of its benefits – this Beginners’ Guide to Twitter shows you exactly how to get started.
Twitter is fast, current and flooded with information, so make sure you have something unique to offer. Make your profile look amazing, share great content of your own and engage audiences by sharing other people’s great content too. Get seen by making the most of Twitter’s top features, and learn what to avoid so you keep those followers once you’ve got them.
Where tweets from companies and individuals appear once you have followed them.
People who click the ‘follow’ button on your profile. They are called followers as once they have pressed follow, the content you share will appear in their Twitter feed.
An update of 140 characters or less posted from your account.
When someone clicks the retweet button on your tweet and shares it with their followers.
When someone clicks the star on your tweets they ‘Favourite’ them – this then puts them in a list which they can refer to again later. Some people also use it to show appreciation for tweets.
When you use the @ symbol before someone’s Twitter username, as part of your tweet, it directly notifies someone of that tweet. E.g. @HelloBraveUK Have a great Friday!
When you and another user follow each other, you are able to send each other a direct message (DM) which only the two of you can see.
The notifications section tells you when activity occurs on your account. E.g. when someone follows, retweets, favourites or directly tweets you.
The term used to describe when lots of people are talking about particular topics – this is established by the amount of tweets about the subject, and the hashtags being used.
By putting a hashtag in front of a word in your tweet, you mark that word and Twitter categorises it as important. People can search using this hashtag for tweets related to this topic.
Twitter Image Setup & Implementation
Images on your company Twitter page must give new potential followers all the information they need to press that ‘Follow’ button. Just like Facebook, your Twitter profile image should be your organisation’s logo – but you do have a few more options for your Twitter cover photo.
Although you could have your cover photo as your latest campaign, which is a fantastic idea if you have news to share, you can also create a custom cover image which directs people to your other social networks, your website and also provides more information about your organisation. As you’ll see in our Twitter dos and don’ts section, tweeting images is important too, any photos you tweet should be this uploaded image size: 220 x 440 pixels.
Check out the graphic to see other optimum Twitter image sizes.
Top 3 Twitter Dos
Twitter is unique in that every post you make has to be made up of 140 characters or less – which means you have to be direct and precise with your messaging. But how else can you have success? We’re here to explain how various tools and features can help you to achieve greater reach and more followers. Check out our top 3 tips below.
DO Research Relevant Hashtags
Tweets with hashtags get twice the engagement of tweets which don’t use them – so finding the right hashtags for you and using them is vitally important for Twitter success. How do you find the right hashtags? Look at those being used by your peers, competitors and other successful influencers within your niche on Twitter – this is a great place to start.
DO Share Your Own Content and Images
Posts with uploaded images get twice the engagement as tweets without – which means that images are just as important as hashtags when it comes to Twitter. You don’t have to use an image with every single tweet, but use them regularly. Also, only 1 in 4 tweets should be your own content, unless you are live tweeting an event, or have urgent information to share. Share other people’s too!
DO Interact With Relevant People
Don’t just expect people to come to you – by following, retweeting and favouriting tweets from other people sharing relevant information, you will attract more attention to your account, increase your followers and widen the reach of your tweets. You can even directly tweet people by using the @mention feature – this is great if you’re talking about their content, or replying to their tweet.
Key Additional Twitter Tips
By following tips shared in this guide, you can start to build a quality following on Twitter. Once you’ve completed your profile, it’s about spending some time to get to know the network so sharing your information in this way starts to feel natural. Take a look at our additional tips below for more information.
DO Ensure Your Profile is Complete
By following the steps at the beginning of this guide, your Twitter account should be complete. Ensure that you have created an appropriate profile image, cover image and have filled in the short description about your business so that people know who you are.
DO Use Hashtags to Measure Success
When you click on a hashtag, it will show you everyone who is talking about that topic. So, by using specific hashtags for your social campaign, you can then click on that hashtag to measure engagement with your topic and how successful that campaign has been so far.
DO Tweet at the Weekend
Twitter engagement rates are generally around 17% higher on the weekend, so if you stop tweeting at the weekend you’re missing out on key opportunities to engage your audience. This does mean tweeting outside of office hours – so check out our section on scheduling tools.
DO Tweet Using 80 Characters or Less
Kissmetrics has done research which proves that tweets made up of 80 characters or less get 66% more engagement than longer tweets. So be direct with what you’re trying to say – don’t waffle, just get that message across.
Top 3 Twitter Don’ts
Now that we’ve explained the top features you should be making the most of to grow your Twitter account, it’s time to cover exactly what you should avoid to prevent issues with your new account. Below you’ll find some strict Twitter don’ts – make sure you avoid them, to avoid trouble.
DON’T Believe Everything You Read
There are guides online which will tell you when the best time is to tweet and reach your audience, which can be really handy. But there’s only one issue – they don’t actually know your individual audience! Do your own research and decide when your audience is most active. That is the best time to tweet – not just when other people tell you is the best time.
DON’T Send All Your Tweets at Once
News feeds should look varied. If you send out all of your tweets at once and it dominates your audience’s Twitter feed they will start unfollowing you – so this is something you definitely want to avoid. Scheduling tools which help you to spread out your social sharing are featured in this guide, so check them out if you have limited time to tweet.
DON’T Just Expect People to Come to You
If you just expect people to come to you after you’ve tweeted a couple of times then think again – you need to keep an active account and interact with others in order to have Twitter success. This means tweeting regularly, tweeting other users, retweeting people’s content, favouriting and letting people know if you like the content they’re sharing.
Additional Twitter Don’ts…
This might all seem a little daunting at first, but these truly are easy steps to avoid – and when you follow our Twitter dos you are bound to have success. See more top tips below and start your Twitter journey the right way.
DON’T Hijack Hashtags
Hijacking other people’s hashtags for your own means is against Twitter’s guidelines, although Twitter does make exceptions if your tweets are relevant. Don’t just hop on the success of other people, make your own success.
DON’T Link Facebook and Twitter
If you automatically send your Facebook updates to Twitter, it will almost definitely look untidy. It may seem convenient, but it looks lazy and, as you’ve seen above, Facebook and Twitter post images are different sizes, so it just doesn’t work. Optimise your tweets!
DON’T Upload Square Images
As you can see from the Twitter image guidelines provided earlier in this guide, photos for the Twitter news feed are rectangular so square photos will crop in the wrong places and may not show what you want them to show.
DON’T Ignore Tweets
Never miss an opportunity for engagement . If you receive a complaint on Twitter – use that as an opportunity to show your company’s great complaint handling skills. If someone tweets you at the weekend – use that as an opportunity to show your business dedication.